Make sipping milk more fun and enjoyable!
Poster
ABOUT
MILK MAGIC
Milk magic straws are a range of flavoring straws that turn plain milk into flavored milk. As the milk is sipped through the straw, the flavor of the milk changes.
The straws are naturally flavored, low in sugar compared to other flavored milk . No preservatives or artificial colors added.
Flavors include, Strawberry, Banana, and Chocolate.
INSIGHT
We all know that milk does a body good, but many growing kids want more flavorful drinks.
OUR GOALS
- Let more young children know that Milk Magic is flavorful and tasty.
- Encourage children to drink more milk.
- Promote drinking milk as a healthy and simple lifestyle choice.
TARGET AUDIENCE
Housewife
ACTIVATION
- Use visual print ads, OOH ads.
- Milk-Bar events：outside the school, or in the birthday party, we will provide the straws with milk.
- Media Live Video－For using the straw.
Billboard
APP GAME
-Fruit Boba Shoot
In the Milk Magic app game, the straw shoots boba at the fruits on the screen. The goal is for color of the boba to match with the color of the fruit.
The credits can be collected throughout the game and can be used in exchange for coupons.
Instagram－Live video
We will use Instagram Live video for party events, or daily use of straw with different groups of people and with different flavors.
We will also answer the audience's questions/comments through Instagram live.