Grab
SNICKERS
for strength
NOW!
ABOUT SNICKERS
Snickers is a leading global food company, It could handles your hunger, and contain more protein than the average chocolate bar，then it will help you boost your energy instantly.
INSIGHT
Snickers contain more protein than the average chocolate bar, and proteins are essential when it comes to gaining strength.
OUR GOALS
Encourage working-class Americans to try out Snickers, and use it as a strength booster.
TARGET AUDIENCE
- Pink or blue-collar American workers.
- Yearly income ranges from $16,000 to about $30,000.
ACTIVATION
Superhero always represents strength and vitality, therefor using them in our campaign is the best way to connect with ordinary Americans.
-CITY MARATHON EVENT
Snickers will be hosting a marathon event, and they will invite working-class Americans to participate in this event. By participating in this event, participants will have a chance to win Snickers subscriptions for free.
Use social media to connect with our target audiences, demonstrate that Snickers will provide strength to people.
Billboard
Interactive AR
An interactive poster. When a participant is standing right in front of the poster, the system will automatically scan his/her face.
The interactive billboard will automatically swap the human face with the character face, this will encourage people to take photos and share it through their social media account with hashtag #Your SNICKERS Style
