We provide a variety of scents to cover up the worse odors
Interactive campaign
Febreze provides unique smell air fresheners. And cleans away bad smells with OdorClear technology.
Febreze advocates pleasant smells and a high-quality lifestyle.
INSIGHT
People experience bad smells almost every day and are always looking for a pleasant smelling product to cover it up.
OUR GOALS
- Increase the number of participants, let them know/care more about the product through the mass crowdsourcing.
- Help ensure that we provide our customers with the options they want.
- Help customers stay loyal to the products and the brand.
TARGET AUDIENCE
Housewife
ACTIVATION
Use the crowdsourcing, initiate #GetRidOfBadSmells on Twitter by encouraging people to share their worst scent stories.
HOW IT WORKS
First, we will encourage people to participate in the #GetRidOfBadSmells campaign by sharing stories and pictures.
Then, we will use the 15 stories described by the most popular posts. Then collect the 5 most liked and the 5 most shared posts and display them on the Febreze_Fresh Twitter account.
Next, we will evaluate top 15 about odors stories, voted by Twitter users under the poll.
Finally, we will reward the top 10 post bloggers with $5000 in cash and gifts.
